Our Story
BY ASENA & HITVANSHI
Feron Store was born from a simple idea — clothes that let you step into your own super-power. We design pieces that carry more than fabric: they carry attitude, courage and a bit of everyday magic.
How it started
What began as a late-night sketchbook between two friends — Asena and Hitvanshi — quickly turned into a full-blown label. We loved streetwear that felt bold but personal, and we hated how mass-produced most of it felt.
So we built Feron from the ground up: small runs, thoughtful details, prints inspired by the icons we grew up loving. Every piece ships from India + Europe and is made to be worn, loved, and lived-in.
Your style is your super-strength — wear it like you mean it.
— Asena & Hitvanshi, Founders
What we care about
Made to last
Heavier fabrics, honest stitches, prints that hold their color through wash after wash.
Small batches
No warehouse of dead stock. We drop capsules in small runs so every buyer gets something a little rare.
Shipped worldwide
India, Europe and beyond — with clear delivery windows and honest customs handling upfront.
Ready to wear the story?
Browse the latest drop, or drop us a line — we love hearing from our people.